Puro Group presents Puro Grand Hotel 5*

Purohotel Palma
Puro Group presents Puro Grand Hotel 5* and consolides its triangle of luxury hotels in the heart of Palma

Puro Hotels consolidates its expansion in Mallorca with new luxury hotels in Palma de Mallorca

Purobeach, worldwide recognized, foresee new openings

Puro Group consolidates its presence as a luxury hotel group in Palma de Mallorca with its new Puro Grand Hotel 5*, while still growing with Purobeach. 

With the opening of Puro Grand Hotel 5*, scheduled for this year, the group will consolidate its prestigious hotel triangle in the old town of Palma, offering three exclusive luxury hotels in the heart of the city: Puro Hotel Oasis Urbano 4*, Palacio Can Marqués by Puro 5* Grand Luxe, and Puro Grand Hotel 5*.

Each hotel, with a unique and exclusive concept, transport all its guests to an unmatched stay. Historical buildings, characterized by the know how of Puro Group are always a guaranty of a high-quality service and exclusivity, where all guests find the perfect place to escape into a word of sensations and well-being... In addition, Puro Hotels has an unprecedented gastronomic offer. Beatnik, among the twenty best restaurants in the city, is the restaurant of Puro Hotel Oasis Urbano, The Merchants, in Palacio Can Marqués and Beatnik Market, which will be found in Puro Grand Hotel, are a synonym of the most delightful and unique culinary experiences.

Puro Group features five Purobeach clubs located in exclusive settings in Spain and Portugal. These Oases of Happiness are worldwide known. Unique locations where all nomads find the perfect place to escape from their daily life to enjoy a world of sensations in which to have all their senses pampered, while living the #puroexperience. In addition, the beach clubs are also chosen for their gastronomy. They offer a unique culinary experience based on the M3 concept, inspired by the flavors of the world and, above all, marked by 3 cities that are as beautiful as different: Miami, Melbourne and Marrakech. Dishes full of colors and sensations combined with the most authentic and refreshing cocktails.

Constantly growing, the group plans new openings, nationally and internationally. Important hotel groups and investors see Puro Group as the perfect partner. The group is actively involved in the process of creating its new centers, selecting unique and strategically locations in which to enjoy all the services with the highest exclusivity seal and with the guarantee of locating under the Puro brand.


The group also has its own record label, Puro Music and Puro Shop, Puro's clothing brand, which characterized by its lifestyle concept, becomes a reflection of the purest Mediterranean style.


Founded in 2004 in Palma de Mallorca, Puro Group is a luxury lifestyle concept with hotels and beach clubs in Spain and Portugal. Puro Hotels and Purobeach clubs indulge guests in an ambiance of an Oasis of Happiness. Puro Hotels are situated in historical palaces with stunning suites, rooms, terraces, and outstanding cuisine, and the unique Purobeach clubs allow guests to enjoy sunny days in the most pampering ambiance on fantastic beach or roof top locations. 

Since the start, Puro Group has put much effort into the overall experience by creating their own signature food, drinks, music, spa treatments and events. Puro Hotels consists of three luxury hotels in Palma de Mallorca– Puro Hotel Oasis Urbano 4*, Palacio Can Marqués by Puro 5* Grand Luxe and Puro Grand Hotel 5*. Purobeach clubs are in Illetas and Palma, both on the island of Mallorca, in Barcelona and Dénia (Alicante), as well as in Vilamoura (Algarve/Portugal).

Puro House