Puro Group continues its global expansion
Puro Group continues to consolidate its position with the opening of brand new centres across the European and African continents.
In 2019, Puro Group began its expansion process with the inauguration of Purobeach Dénia, which will open its doors in June as the newest addition to the area’s creative, high-quality gastronomic offer, and Purobeach Taghazout, due to open this October in the small fishing village of the Atlantic coast in Marrakech. to instil Puro Group’s spirit and essence.
These two centres will be the starting point of the group’s expansion, which will continue to grow in 2020 with the opening of even more establishments in Crete and Egypt.
This way, Puro Group manages to consolidate its position beyond Mallorca, an island that has seen the brand develop since its very beginnings, and has served as a trampoline for Puro Group’s national and international launch. Today, the Mallorcan brand has international projection and is in constant global expansion.
It is also important to highlight Puro Group’s active role in the creation of new, selected centres strategically located in which to enjoy all the excellent quality services offered by the Puro brand.
Furthermore, a key requirement for Puro Group is to fully integrate with the chosen environment in a respectful way. This means that the brand’s concept should perfectly blend in and cohabit with the lifestyle of the destination where the new centre is due to open.
Purobeach has become the group’s sub-brand with the largest number of centres open both at a national and international level, but it’s not the only one.
Under the Puro Group brand, works have already begun to build the new hotel Can Coll, due to open by the end of 2020 in the city’s old town.